Despite uncertainty over who will emerge victorious from the Google-Facebook smackdown, real estate agents have little to lose and much to gain by getting in on the ground floor and setting up a Google business page now. There is a basic difference in the way Google and Facebook business pages process visitor interaction for search engine consumption that makes Google’s method more real estate-friendly.
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If you are in the real estate industry, promoting yourself as a real estate professional is as important as promoting your real estate listings. Your professional image — your personal brand — is as important to clients as the real estate services your offer. Real estate is a service industry where agent image is a [...]
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As we noted in a recent post, the most noteworthy change in this year’s Super Bowl commercials was the addition of interactive web and mobile tools to engage consumers. Despite the incredible popularity of Super Bowl ads — and the millions of dollars advertisers spend to create and market them — analyses of past years’ [...]
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Super Bowl ads generate so much before-game anticipation and after-game buzz that they have become nearly as important as the game itself. The ability to reach the single largest television-viewing audience of the year (an estimated 113 million viewers this year) and the extreme level of attention paid to Super Bowl ads makes these 30-second [...]
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Chicago area Realtors are trying out a new real estate widget that allows them to extend their social media presence by beefing up their ability to share real estate listings. Available to Chicagoland real estate agents and brokers, Share My Listings is a new real estate widget developed and offered by Midwest Real Estate Data (MRED). [...]
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As a real estate tool, Facebook offers real estate agents numerous benefits. Facebook can be effectively used to spread your influence as a Realtor, connect with potential home sellers and home buyers, expand your listing reach, demonstrate your web-savvy marketing skills, drive traffic to your real estate website and listing domains, and much more. But [...]
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Sometimes described as bar codes on steroids, QR codes have become an essential mobile marketing tool that offers real estate agents a cheap, easy and effective way to drive traffic to their real estate sites.
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Most consumers have a love-hate relationship with Twitter. They love the immediacy Twitter affords but are quickly annoyed when someone clogs their feed with spam-like tweets. When used effectively, Twitter can be a powerful communication and brand-building tool for real estate agents. On the flip site, real estate agents that tweet too frequently or fail [...]
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If you’re using social media to promote your real estate business, that’s great! Congrats on being sophisticated enough to use a widely available marketing tool that can make a real difference in terms of building your brand and connecting with prospects and clients.
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Many of us were quite suspicious about social media at first, taking a “wait and see” approach, unwilling to invest the time and work needed to participate in social media. But it’s becoming very clear that social media is here to stay, and that not participating in social media is quite costly in terms of [...]
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