Chicago area Realtors are trying out a new real estate widget that allows them to extend their social media presence by beefing up their ability to share real estate listings. Available to Chicagoland real estate agents and brokers, Share My Listings is a new real estate widget developed and offered by Midwest Real Estate Data (MRED). [...]
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As a real estate tool, Facebook offers real estate agents numerous benefits. Facebook can be effectively used to spread your influence as a Realtor, connect with potential home sellers and home buyers, expand your listing reach, demonstrate your web-savvy marketing skills, drive traffic to your real estate website and listing domains, and much more. But [...]
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Sometimes described as bar codes on steroids, QR codes have become an essential mobile marketing tool that offers real estate agents a cheap, easy and effective way to drive traffic to their real estate sites.
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Most consumers have a love-hate relationship with Twitter. They love the immediacy Twitter affords but are quickly annoyed when someone clogs their feed with spam-like tweets. When used effectively, Twitter can be a powerful communication and brand-building tool for real estate agents. On the flip site, real estate agents that tweet too frequently or fail [...]
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If you’re using social media to promote your real estate business, that’s great! Congrats on being sophisticated enough to use a widely available marketing tool that can make a real difference in terms of building your brand and connecting with prospects and clients.
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Many of us were quite suspicious about social media at first, taking a “wait and see” approach, unwilling to invest the time and work needed to participate in social media. But it’s becoming very clear that social media is here to stay, and that not participating in social media is quite costly in terms of [...]
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It’s amazing how everyone is online these days, isn’t it? It seems like it was just yesterday when marketing folks still felt that a website is no more than “nice to have,” but when we think about it, that was back in the early nineties! Now everyone realizes that a website is an absolute must for any self-respecting business, and that includes real estate agents.
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So you have a blog, a Facebook page and a Twitter account. Great! You’re already doing better than the majority of agents, who have yet to leverage the power of social media to promote their real estate business. But now that you’re actively participating in social media, you should keep in mind that there’s a reason it’s called “social” media – you should be social! Even if in real life you’re an introvert and don’t particularly enjoy socializing, you should view social media as your opportunity to develop an alter ego and be much more social than you are in real life. Here are a few tips on how to be social.
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Twitter is a fascinating phenomenon. When it just started, many were wondering, “What’s the appeal?” You’re basically limited to posting VERY short messages (140 characters including spaces is NOT a lot!) and it’s not as rich as Facebook – you can only post text, although there are tools that enable posting richer media such as photos to Twitter.
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Join our community of real estate professional sharing inventive and innovative ideas across social media. Our goal is to inform our readers about new technology, the latest trends, innovative ways to market your listings and yourself on line as well as offer free tutorials, webinars are more. Got a Real Inventive idea? Share it on our wall or blog about it at RealInventive.com
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