Ever wonder where your property website traffic is coming from? Over the past 6 months we have compiled analytics on over 1,400,000 visitors to approximately 15,000 single property websites and created this infographic to showcase our findings. Our study shows that having a top level domain name is clearly an advantage for both SEO and direct traffic.
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Sellers love property websites. Sellers love individual property websites because they give them the feeling that the agent has worked really hard to feature their home in the best possible way. Filled with images, rich text, floor plans, neighborhood information and mortgage tools, single property websites have a professional look and convey a strong message [...]
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With all their rich features and professional looking interface, you would think that property websites would be expensive and only suitable for top-performing realtors. But property websites are actually very affordable, and can easily be employed as an online marketing tool by every real estate agent, across all their listings.
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A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.
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Surveys show that 90% of real estate buyers are using the Internet these days to search for homes. One of your major goals as a real estate professional is to make sure these buyers find YOUR listing when they perform their search. A single property website is one of the best ways to make sure that they do.
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