Tag: "Real Estate Marketing"

Real Estate Strategies for an Upturning Market

Real Estate Strategies for an Upturning Market

Nationwide, the housing supply dropped to 2.3 million in January, a seven-year low, causing some market watchers to predict a spring boost in housing prices. U.S. real estate agents saw last month’s increase in the number of first-time home buyers as an encouraging sign. First-time buyers accounted for 33% of January housing sales. Another encouraging sign that the housing market is on the rebound was the increase in foreclosure sales which accounted for 35% of total January housing sales. At that rate, it would still take more than 6 months to clear the current housing backlog; but it is a considerable improvement over the 2 to 4 years some economists predicted it could take for the housing backlog to return to normal levels.

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Online Real Estate Tools That Will Boost Your Business

Online Real Estate Tools That Will Boost Your Business

The popularity of social media, innovations in mobile technology, and the expansion of cloud computing opportunities continue to shift real estate marketing focus online.

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How Are Real Estate Consumers Spending Their Time Online?

How Are Real Estate Consumers Spending Their Time Online?

There are two axioms that real estate agents live by: know your market and know your customer. Knowing your customer was much easier when clients walked in the door and real estate transactions were conducted in person. The internet is changing the way real estate agents meet and communicate with clients. Today, sellers and buyers [...]

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Proximity Marketing Is Tailor-Made for Real Estate Professionals

Proximity Marketing Is Tailor-Made for Real Estate Professionals

For busy real estate agents, proximity marketing apps are the next best thing to standing in front of a house and handing out flyers to everyone who drives past — but with significant advantages. Proximity apps require no physical presence, work for you 24/7/365, and don’t actually require home buyers to stop at the curb in front of the home. Home buyers merely have to enter the area or access information about the area for your home listing to pop up.

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Facebook Best Practices for Real Estate Professionals

Facebook Best Practices for Real Estate Professionals

Facebook business pages have become a marketing necessity for real estate agents. A Facebook presence puts your brand and your product where home buyers, home sellers and other real estate industry professionals are most likely to see them. According to a 2011 Nielsen Social Media Report, U.S. internet users spend more time on Facebook than [...]

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Tips for Designing Dynamic Real Estate eFlyers

Tips for Designing Dynamic Real Estate eFlyers

eFlyers are an easy way to send information to large numbers of clients and other real estate agents, but they can also be a powerful tool for driving traffic to your real estate website. The key to using eFlyers to boost real estate site traffic is search engine optimization. By applying the same keywords, linking strategies [...]

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Google Plus Could Outshine Facebook as Real Estate Marketing Tool

Google Plus Could Outshine Facebook as Real Estate Marketing Tool

Despite uncertainty over who will emerge victorious from the Google-Facebook smackdown, real estate agents have little to lose and much to gain by getting in on the ground floor and setting up a Google business page now. There is a basic difference in the way Google and Facebook business pages process visitor interaction for search engine consumption that makes Google’s method more real estate-friendly.

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How to Increase Marketing Power of Your LinkedIn Profile

How to Increase Marketing Power of Your LinkedIn Profile

If you are in the real estate industry, promoting yourself as a real estate professional is as important as promoting your real estate listings. Your professional image — your personal brand — is as important to clients as the real estate services your offer. Real estate is a service industry where agent image is a [...]

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Increase Real Estate Brand Recall with Interactive Tools

Increase Real Estate Brand Recall with Interactive Tools

As we noted in a recent post, the most noteworthy change in this year’s Super Bowl commercials was the addition of interactive web and mobile tools to engage consumers. Despite the incredible popularity of Super Bowl ads — and the millions of dollars advertisers spend to create and market them — analyses of past years’ [...]

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CENTURY 21 Super Bowl Commercial

Super Bowl Ad Tips for Promoting Your Real Estate Brand

Super Bowl ads generate so much before-game anticipation and after-game buzz that they have become nearly as important as the game itself. The ability to reach the single largest television-viewing audience of the year (an estimated 113 million viewers this year) and the extreme level of attention paid to Super Bowl ads makes these 30-second [...]

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