A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a listing website. A [...]
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Listing websites, or single property websites, are gradually becoming an essential tool in the marketing tools arsenal of savvy realtors. The reasons are simple: 1. Single property websites impress sellers, because they see them as proof that their agent is willing to work hard to sell their property. 2. Property websites are great for buyers [...]
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While the classic use of property websites is for showcasing single properties, they are flexible enough that agents can use them in many exciting ways. For example, agents can create a single property website that is actually about an entire neighborhood, a school, or a city. If an agent specializes in a specific type of [...]
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Your single property website should be as rich in information as possible. It should also be fun and entertaining. Once visitors land on your website, you want them to stay! The last thing you want is for potential buyers to quickly click away because your site does not appeal to them. There are several ways [...]
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Surveys show that 90% of real estate buyers are using the Internet these days to search for homes. One of your major goals as a real estate professional is to make sure these buyers find YOUR listing when they perform their search. A single property website is one of the best ways to make sure that they do.
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