The personal touch is still an important component in attracting clients and closing real estate sales, but technology use is quickly replacing charisma as a Realtor’s most important attribute in attracting home selling and home buying clients. According to statistics compiled by the National Association of Realtors, in 2011 87% of home sellers and buyers [...]
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It’s new; it’s fun; and it’s sizzling hot! Launched last March, it took Pinterest just 10 months to hit one million monthly visitors; achieving that mark of popularity faster than any stand-alone website in internet history. The web’s newest social media network, Pinterest is a visual bulletin board that allows users to “pin” captioned images and videos [...]
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Including a real estate video in listing domains is a selling point that attracts home sellers and buyers. Virtuet allows real estate agents to quickly and easily create professional-looking videos for each of their listings that can be embedded in real estate websites and blogs, uploaded to YouTube, posted on Facebook or tweeted to interested buyers. [...]
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A professional real estate photographer’s creative use of computer technology to market his services is attracting the attention of both the real estate and technology worlds. Using JavaScript code to apply the mouse-over effect to online photographs, Dallas-based real estate photographer Lance Hames has come up with a unique method of displaying before and after [...]
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There appears to be a direct relationship between earnings and the amount of time and money Realtors spend on updating their real estate sites and social media accounts.
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Attractive photos and videos sell homes. Home buyers are attracted to bright, clear photographs and real estate videos that portray the size and features of rooms and the flow of one room into another accurately and attractively. Many real estate agents work with professional photographers to stage and photograph a home before creating an individual listing domain for the property; other agents prefer to handle listing photography themselves.
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Nationwide, the housing supply dropped to 2.3 million in January, a seven-year low, causing some market watchers to predict a spring boost in housing prices. U.S. real estate agents saw last month’s increase in the number of first-time home buyers as an encouraging sign. First-time buyers accounted for 33% of January housing sales. Another encouraging sign that the housing market is on the rebound was the increase in foreclosure sales which accounted for 35% of total January housing sales. At that rate, it would still take more than 6 months to clear the current housing backlog; but it is a considerable improvement over the 2 to 4 years some economists predicted it could take for the housing backlog to return to normal levels.
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If you want to wake up your real estate business, tune in to Agent Caffeine on Blog Talk Radio at 9 p.m. EST every Thursday. The brainchild of Realtor Kelly Mitchell, who serves as the show’s host and producer, Agent Caffeine is a one-hour live radio show that focuses on the latest news and trends in the real estate industry.
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Driven by the popularity of smartphones and tablet computers, the real estate business is becoming both digital and mobile.
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The popularity of social media, innovations in mobile technology, and the expansion of cloud computing opportunities continue to shift real estate marketing focus online.
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