Chicago area Realtors are trying out a new real estate widget that allows them to extend their social media presence by beefing up their ability to share real estate listings. Available to Chicagoland real estate agents and brokers, Share My Listings is a new real estate widget developed and offered by Midwest Real Estate Data (MRED). [...]
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As a real estate tool, Facebook offers real estate agents numerous benefits. Facebook can be effectively used to spread your influence as a Realtor, connect with potential home sellers and home buyers, expand your listing reach, demonstrate your web-savvy marketing skills, drive traffic to your real estate website and listing domains, and much more. But [...]
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The integration of video chat with Facebook and Google+ offers Realtors and real estate firms an exciting new communication tool. Readily accessible from Facebook and Google, video chat is easier to use than Skype, making it an effective way for real estate agents to log face-time with long-distance clients. Email communications and tweets are adequate tools for [...]
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Sometimes described as bar codes on steroids, QR codes have become an essential mobile marketing tool that offers real estate agents a cheap, easy and effective way to drive traffic to their real estate sites.
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The popularity of the iPad is on track to close the door on traditional real estate open houses. Since its introduction, iPad sales have soared. An estimated 50 million people now own iPads or their Android tablet computer clones. Their slim size, light weight, portability, internet connectivity and compatibility with mobile technology have made iPads the [...]
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Most consumers have a love-hate relationship with Twitter. They love the immediacy Twitter affords but are quickly annoyed when someone clogs their feed with spam-like tweets. When used effectively, Twitter can be a powerful communication and brand-building tool for real estate agents. On the flip site, real estate agents that tweet too frequently or fail [...]
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If you are ready to build your professional brand as a leading expert in real estate, one way to do so is through question and answer sites. These sites allow people to freely ask and answer questions on a particular topic. By doing this, you will demonstrate your expertise in your industry and ultimately become [...]
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As the debate about whether brokers should or should not syndicate their listings rages on, I thought it would be a good idea to weigh the Pros and Cons.
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A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a listing website. A [...]
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We love technology and believe it can greatly help real estate agents. One noteworthy example is the use of QR codes for real estate. A QR (Quick Response) Code is a barcode that is readable via a smart phone. The idea is that users scan a barcode using their phone, and are then directed to [...]
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