Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring and tweaking. In the meantime, for faster [...]
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Ever wonder where your property website traffic is coming from? Over the past 6 months we have compiled analytics on over 1,400,000 visitors to approximately 15,000 single property websites and created this infographic to showcase our findings. Our study shows that having a top level domain name is clearly an advantage for both SEO and direct traffic.
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SEO, or search engine optimization, is important for any website, and this is true for real estate websites as well. Essentially, SEO helps to make sure that your website will be found on the Internet. Optimizing your web site itself, or on-page optimization, is just part of your efforts to build a web presence, but [...]
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Over the years, Google has been fighting against spammers and their spam sites. It was almost like a game, but it was a high-stakes game: Google’s top priority was to only serve relevant, legitimate results to its users.
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Many of us were quite suspicious about social media at first, taking a “wait and see” approach, unwilling to invest the time and work needed to participate in social media. But it’s becoming very clear that social media is here to stay, and that not participating in social media is quite costly in terms of [...]
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You probably already know that having a real estate website is a necessity rather than a luxury. We simply can’t imagine not having a website these days! Any business that doesn’t have a website seems dated and unprofessional – and this is true for the business of real estate too. But having a website is [...]
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Niche websites are websites dedicated to narrow areas of interest. Real estate niche websites allow you to be a lot more targeted than you can be on your agent website. This helps you establish yourself as an expert, because if you have an entire website dedicated to, say, a specific neighborhood and filled with lots of info, pictures and tips on that neighborhood, you will come across as an expert, and anyone looking to buy or sell in that area would be more likely to hire you.
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Having your own agent website is incredibly important. It’s a great way to build credibility, to demonstrate your expertise to prospects, and to help people find you online. A good agent website that is filled with content and photos and gets updated frequently will help set you apart from the crowd.
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We just released a new meta tag builder which will give our users better control over their meta tags. We will still use default tags for all new websites, but now agents and brokers can modify their meta tag title, keywords and descriptions. They can also add custom meta tags and validators. This new feature [...]
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Creating an agent website is an important step in the right direction when it comes to real estate marketing. But creating a real estate website is not enough: you want people to actually find your website when they search for an agent or for listings.
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