“If it were possible to redirect the time and effort poured into antispam and antimalware code over the last 10 years, we’d already have colonies on Mars and probably a new form of renewable energy.” (InfoWorld). We have to agree! Spam now accounts for between 95-98 percent of all email and is not going away [...]
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It’s amazing how everyone is online these days, isn’t it? It seems like it was just yesterday when marketing folks still felt that a website is no more than “nice to have,” but when we think about it, that was back in the early nineties! Now everyone realizes that a website is an absolute must for any self-respecting business, and that includes real estate agents.
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Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself as a real estate expert. But you shouldn’t neglect email – it’s still an important communication tool for most people and can definitely help you market your real estate business.
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In the insanely competitive real estate space, landing a client once isn’t enough: you want to stay top of mind with that client even after you have finished working for them, so that they can return to you with their future real estate needs, and – just as important – refer their friends, neighbors and [...]
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