Chicago area Realtors are trying out a new real estate widget that allows them to extend their social media presence by beefing up their ability to share real estate listings. Available to Chicagoland real estate agents and brokers, Share My Listings is a new real estate widget developed and offered by Midwest Real Estate Data (MRED). [...]
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As a real estate tool, Facebook offers real estate agents numerous benefits. Facebook can be effectively used to spread your influence as a Realtor, connect with potential home sellers and home buyers, expand your listing reach, demonstrate your web-savvy marketing skills, drive traffic to your real estate website and listing domains, and much more. But [...]
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Real estate websites and classified ads can leave first-time home buyers wishing they had a Secret Agent decoder ring so they could decipher the abbreviations and description shortcuts used by real estate agents to save precious space when posting to their local MLS system and creating newspaper and online classified ads for their properties. When house [...]
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Sometimes described as bar codes on steroids, QR codes have become an essential mobile marketing tool that offers real estate agents a cheap, easy and effective way to drive traffic to their real estate sites.
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The popularity of the iPad is on track to close the door on traditional real estate open houses. Since its introduction, iPad sales have soared. An estimated 50 million people now own iPads or their Android tablet computer clones. Their slim size, light weight, portability, internet connectivity and compatibility with mobile technology have made iPads the [...]
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The launch of a new real estate listing network aimed at real estate franchises challenges the supremacy of the real estate industry’s traditional multiple listing services (MLS) and is generating a lot of discussion among U.S. Realtors. Developed by behemoth real estate syndicator ListHub, the new Real Estate Network (REN) will expand property listing syndication [...]
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If you are ready to build your professional brand as a leading expert in real estate, one way to do so is through question and answer sites. These sites allow people to freely ask and answer questions on a particular topic. By doing this, you will demonstrate your expertise in your industry and ultimately become [...]
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As the debate about whether brokers should or should not syndicate their listings rages on, I thought it would be a good idea to weigh the Pros and Cons.
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A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a listing website. A [...]
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Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring and tweaking. In the meantime, for faster [...]
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