What buyers deem “Very Useful”

Creating a dedicated, one-stop Internet destination for those buyers is one of the best ways to grab their attention and make them truly explore a property. Many homebuyers are simply typing a home’s address into their browser’s URL field or into the search engine’s search box. When a property has an individual website with the property’s address as the URL, search engines typically index that property website as the most relevant search result. This means that creating a single property website is the best way to ensure that homebuyers can easily find online information about a property.

Once those buyers browse the property website and learn everything they need to know about a property, they often call the agent to schedule a private tour. At this point, the agent knows that they’re dealing with highly qualified buyers – buyers who saw the house online, know everything they need to know about it, and actually LIKE the house.

With all their rich features and professional looking interface, you would think that property websites would be expensive and only suitable for top-performing realtors. But property websites are actually very affordable, and can easily be employed as an online marketing tool by every real estate agent, across all their listings.

A professional-looking property website, filled with unlimited images, text, audio, video and more, costs just $60 for an entire year. There are no monthly fees, no hidden costs of any kind, and the website stays up – and serves as a great testimonial to the agent’s marketing abilities – for a full year. The top-level domain name makes it easy for buyers to find the site, and makes sellers extremely happy, and more likely to recommend their agent to future clients. Since, according to the National Association of REALTORS®, referrals are the top way for people to find a real estate agent, making sellers happy is of course a big priority.

Another major plus is that each Listing Domains single property website includes a custom sign rider for the property, so agents who use single property sites don’t have to order those separately. The combination of the sign rider and the property website works beautifully to market the home. The property’s URL is clearly depicted on the lawn sign rider located at the property itself. Homebuyers can drive by a property they like, then go directly to the URL listed on the rider to find a wealth of information about the home prior to scheduling a private tour. Yard signs remain an important real estate marketing method that complements online marketing. According to the National Association of REALTORS®, 82% percent of sellers in 2009 used a yard sign.

The ROI on single property websites is high not only because agents pay a one-time fee that includes a sign rider. Property websites also pay them dividends in the form of gaining them new clients, who see the sites they’ve created, whether through links on the agent’s main site or through friends and acquaintances, and want the same marketing for their own home. Existing property websites provide valuable long-term positioning for real estate professionals as tech-savvy marketers and demonstrate their marketing capabilities to potential clients.

As real estate professionals, we know how important it is that buyers find your website. Therefore we include a free Domain Rider® sign with each and every Listing Domains single property website order.

The Domain Rider® sign displays the street address domain name of your real estate listing right above, or under your real estate “For Sale” sign, directing potential buyers and open house visitors to visit your website for more info on the property.

This is real estate marketing and branding at its best: the property website promotes the listing, and the Domain Rider® sign on the listing promotes the website!

We offer several color choices and expedited shipping for a nominal fee. Our rider signs measures 24″ or 18″ wide by 6″ high and are made of high-quality, waterproof, 4mm corrugated plastic. The Domain Name is showcased in red for maximum visibility. Along with your Domain Rider® sign, you will receive two nylon ties to easily attach your rider to your “For Sale” sign.

Your custom Domain Rider® sign will be shipped quickly – the following business day. Don’t need a sign rider? Get a $10 shipping & handling rebate instantly!

But our personal recommendation is to definitely use a sign rider. It is a highly useful tool for promoting your single property website.

Now you can easily post your listings to your Profile on Facebook!

• Automatically Updates: Whenever you add, remove or update a listing, your Facebook app will automatically update as well.
• Publish to your Wall: Publish your new listings to your wall with a click of the mouse. Your Facebook Friends can publish your listings to their wall as well!
• Links to your Website: Each listing will automatically link back to your Listing Domain or Agent Website for more information about the listing.

This is a FREE App for Listing Domains and Real Estate Sites users!

Virtual tours were all the rage a few years ago, and they still work to some extent, but they are gradually being replaced by individual listing websites.

Property websites are a better marketing tool than virtual tours for several reasons. First off, they contain more information about the property including unlimited photos. Secondly, they are easier to find. Virtual tours are directed at buyers who have already seen the property someplace else (on the agent’s site, for example, or in the MLS listings). Virtual tours don’t generate traffic in their own right.

On the other hand, property websites generate their own direct traffic in several ways:

• People who see the sign rider on the physical property’s lawn, then go online to check it out.
• The seller telling their friends and family to go check out their property at the single property site.
• The agent, the seller and their friends and family posting and reposting a link to the property site on various social networks.
• Organic search engine queries for the property’s physical address, where the property site comes up as the first, most relevant search result.

Where Traffic is Coming From
From a total of 3,477,867 website referrals to Listing Domain Websites

One of the most useful features of individual listing websites is the ability to quickly and easily add listings to social networks such as Facebook and Twitter.

Social networking is a new and exciting form of online marketing. It utilizes viral methods of marketing to create a natural buzz around a property. Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale thanks to the wide reach of the Internet.

For example, if an agent has been active on Facebook and has a couple hundred friends there, they can post each single property website to their Facebook profile to let people know about it. A percentage of these people will like what they see and spread the word, either in person to their friends and family, or online, on their own social networks.

Posting single property sites to Facebook is especially easy for Listing Domains clients, since it can be done automatically via a Facebook app that allows agents to add all of their listings to their profile page. Once they add the listings through the app, their Facebook profile will dynamically update as they add, edit or remove properties from their Listing Domains account.

One of the most important questions you can ask a potential buyer who has just finished viewing a home is, “What did you think about this house?”

Buyer feedback is essential. It helps you to know what you’re doing right and what you need to change or improve.

Ideally, you should ask other agents and open house visitors several questions about the house following their visit: their overall impression of the house; what they liked most and what they liked least least about the house; how they feel about the price – is the home well priced, under priced or overpriced; and what would it take for them to make an offer today.

At Listing Domains we are very aware of the importance of getting buyer feedback, but we also know that you don’t always get the opportunity to ask these important questions, especially face to face.

That’s why we have designed our single property websites with a built-in property feedback system. This handy tool enables you to send a feedback request form to agents and to open house visitors, soliciting their feedback about the property.

Don’t forget to take advantage of this free tool: getting buyer feedback is a great way to help you negotiate needed changes with your sellers.

While the classic use of property websites is for showcasing single properties, they are flexible enough that agents can use them in many exciting ways. For example, agents can create a single property website that is actually about an entire neighborhood, a school, or a city. If an agent specializes in a specific type of real estate, such as high-end properties or entry-level homes, they can create an entire website, filled with images, text, audio and video, that showcases their expertise.

Other uses for single property websites include creating a website to promote specific events such as a buyers’ seminar, a fund raiser, or anything else that the agent wants to get out there and promote online using the many convenient built-in tools that single property websites provide. The options are limitless.

Your single property website should be as rich in information as possible. It should also be fun and entertaining. Once visitors land on your website, you want them to stay! The last thing you want is for potential buyers to quickly click away because your site does not appeal to them.

There are several ways to make your property site more interactive and fun for your visitors. We have included all of them in our Listing Domains single property websites.

Add Music to Your Site

Music can help set the stage and invoke an emotional response from potential buyers. Choose from a large selection of music loops. Since some internet users prefer silent browsing, we always give them the option to silence the music.

Add Video to Your Site

Video adds depth and interest to a website and makes it far more interesting and interactive than a text-only website. Now you can embed video directly into your Listing Website. You can include many types of videos, including YouTube video, Google Video, TurnHere Video, WellcomeMat Video and more.

Add Audio to Your Site

An audio message makes visitors feel welcome and turns internet browsing into a more personal experience. You can add an audio message to each and every property website. Use audio messages to direct your prospects to important features of the property and invite them to stop by your open house. All you need is a microphone – our program does the rest.

Glenn Gephart did a great job branding  with the youtube plug in feature @ http://GlennGephart.com