The launch of a new real estate listing network aimed at real estate franchises challenges the supremacy of the real estate industry’s traditional multiple listing services (MLS) and is generating a lot of discussion among U.S. Realtors. Developed by behemoth real estate syndicator ListHub, the new Real Estate Network (REN) will expand property listing syndication [...]
Share on Facebook
A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a listing website. A [...]
Share on Facebook
Ever wonder where your property website traffic is coming from? Over the past 6 months we have compiled analytics on over 1,400,000 visitors to approximately 15,000 single property websites and created this infographic to showcase our findings. Our study shows that having a top level domain name is clearly an advantage for both SEO and direct traffic.
Share on Facebook
Looking for an easy way to promote your listings on your blog? Check out our new eflyer that allows you to post your listing eflyers on your blog. Works great for activerain users also. You can also posts these flyers on craigslist, ebay or where ever html is allowed. Sensational Home Store Presents… 2210 Cummings [...]
Share on Facebook
Listing websites, or single property websites, are gradually becoming an essential tool in the marketing tools arsenal of savvy realtors. The reasons are simple: 1. Single property websites impress sellers, because they see them as proof that their agent is willing to work hard to sell their property. 2. Property websites are great for buyers [...]
Share on Facebook
Niche websites are websites dedicated to narrow areas of interest. Real estate niche websites allow you to be a lot more targeted than you can be on your agent website. This helps you establish yourself as an expert, because if you have an entire website dedicated to, say, a specific neighborhood and filled with lots of info, pictures and tips on that neighborhood, you will come across as an expert, and anyone looking to buy or sell in that area would be more likely to hire you.
Share on Facebook
Mortgage tools are hugely popular with home buyers, because they are useful and interactive. Mortgage tools enable buyers to quickly estimate their total payment and see if a property is within their budget.
Share on Facebook
Sellers love property websites. Sellers love individual property websites because they give them the feeling that the agent has worked really hard to feature their home in the best possible way. Filled with images, rich text, floor plans, neighborhood information and mortgage tools, single property websites have a professional look and convey a strong message [...]
Share on Facebook
Creating a dedicated, one-stop Internet destination for those buyers is one of the best ways to grab their attention and make them truly explore a property. Many homebuyers are simply typing a home’s address into their browser’s URL field or into the search engine’s search box. When a property has an individual website with the property’s address as the URL, search engines typically index that property website as the most relevant search result. This means that creating a single property website is the best way to ensure that homebuyers can easily find online information about a property.
Share on Facebook
With all their rich features and professional looking interface, you would think that property websites would be expensive and only suitable for top-performing realtors. But property websites are actually very affordable, and can easily be employed as an online marketing tool by every real estate agent, across all their listings.
Share on Facebook
