Vered DeLeeuw is a professional writer and blogger. She writes about a wide range of topics, including high tech, real estate, marketing, and parenting. Vered lives with her husband and two children in San Francisco, California.
You probably already know that having a real estate website is a necessity rather than a luxury. We simply can’t imagine not having a website these days! Any business that doesn’t have a website seems dated and unprofessional – and this is true for the business of real estate too. But having a website is [...]
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Why Do You Need a Mobile Website? The short answer: Because more and more people are accessing the Web via their mobile devices, and your desktop Website is likely not providing them with a very good user experience.
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It’s amazing how everyone is online these days, isn’t it? It seems like it was just yesterday when marketing folks still felt that a website is no more than “nice to have,” but when we think about it, that was back in the early nineties! Now everyone realizes that a website is an absolute must for any self-respecting business, and that includes real estate agents.
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Listing websites, or single property websites, are gradually becoming an essential tool in the marketing tools arsenal of savvy realtors. The reasons are simple: 1. Single property websites impress sellers, because they see them as proof that their agent is willing to work hard to sell their property. 2. Property websites are great for buyers [...]
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Niche websites are websites dedicated to narrow areas of interest. Real estate niche websites allow you to be a lot more targeted than you can be on your agent website. This helps you establish yourself as an expert, because if you have an entire website dedicated to, say, a specific neighborhood and filled with lots of info, pictures and tips on that neighborhood, you will come across as an expert, and anyone looking to buy or sell in that area would be more likely to hire you.
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Having your own agent website is incredibly important. It’s a great way to build credibility, to demonstrate your expertise to prospects, and to help people find you online. A good agent website that is filled with content and photos and gets updated frequently will help set you apart from the crowd.
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So you have a blog, a Facebook page and a Twitter account. Great! You’re already doing better than the majority of agents, who have yet to leverage the power of social media to promote their real estate business. But now that you’re actively participating in social media, you should keep in mind that there’s a reason it’s called “social” media – you should be social! Even if in real life you’re an introvert and don’t particularly enjoy socializing, you should view social media as your opportunity to develop an alter ego and be much more social than you are in real life. Here are a few tips on how to be social.
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I don’t know if it’s the recession, but spammers seem to be getting more and more aggressive recently. I’ve been getting lots of spam email and – even worse – phishing email. The problem: many of those emails seem completely legitimate at first, and can be sent out from email addresses that you trust.
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Twitter is a fascinating phenomenon. When it just started, many were wondering, “What’s the appeal?” You’re basically limited to posting VERY short messages (140 characters including spaces is NOT a lot!) and it’s not as rich as Facebook – you can only post text, although there are tools that enable posting richer media such as photos to Twitter.
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David Airey is a well known graphic designer. In 2007, his Website was hacked and the hackers tried to get ransom money from him in exchange for giving him back control of his Website. He eventually managed to gain control of his domain without paying the hackers, but it must have been quite an ordeal! [...]
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