Vered DeLeeuw is a professional writer and blogger. She writes about a wide range of topics, including high tech, real estate, marketing, and parenting. Vered lives with her husband and two children in San Francisco, California.
One of the more exciting ways you can market your listings is by creating a real estate video for each of them. This takes advantage of the “fun” and “cool” aspects of online marketing and has a great potential of becoming viral and being shared by many users.
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Many of us were quite suspicious about social media at first, taking a “wait and see” approach, unwilling to invest the time and work needed to participate in social media. But it’s becoming very clear that social media is here to stay, and that not participating in social media is quite costly in terms of [...]
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With 500 million users and growing, Facebook is the place to be these days. The potential reach is amazing, and not tapping into it would be a mistake. It’s true for any business, and it’s true for real estate agents as well – if your target market uses a social media tool, you should be [...]
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A QR code is a barcode that can be read by a user’s smartphone and used to take them to a landing page on a website that’s optimized for viewing on a mobile device. It’s an easy way for consumers to access a web page from their mobile phone, and for companies to direct consumers [...]
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In two words: use technology! While flyers are still an integral part of running a real estate business and promoting new listings, and lawn signs are also a great way to let local prospects know a home is available, technology can help you reach an audience that is far bigger than the audience you could [...]
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As more and more Internet users are accessing the Internet via mobile devices, a growing number of companies and sites are responding to the need of mobile users for a user-friendly Internet experience. Traditional sites have yet to offer a user-friendly experience to mobile users. In the meantime, mobile apps make mobile Internet access fast [...]
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On Sunday, December 12 2010, 1.3 million Gawker media accounts were hacked. Some of the information – emails and passwords – was released on the Internet. Gawker has asked all its users to change their passwords. While this is certainly an inconvenience, the issue is far more serious for anyone who’s been lazy with their [...]
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The short answer: Because of its huge volume of traffic! Craigslist is a fascinating Internet phenomenon. It reminds us of Facebook: a site that started small, based on a simple, localized idea, but then ballooned into a huge site that everyone wants to use. Ask any seasoned agent and they will tell you that Craigslist [...]
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Listing syndication makes a lot of sense for agents. You obviously want your listings to reach as wide an audience as possible, and placing the listing on your site and social media accounts and in the local newspaper, while definitely useful, will likely not reach a huge audience. Benefits of Listing Syndication Listing syndication allows [...]
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“If it were possible to redirect the time and effort poured into antispam and antimalware code over the last 10 years, we’d already have colonies on Mars and probably a new form of renewable energy.” (InfoWorld). We have to agree! Spam now accounts for between 95-98 percent of all email and is not going away [...]
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