Vered DeLeeuw is a professional writer and blogger. She writes about a wide range of topics, including high tech, real estate, marketing, and parenting. Vered lives with her husband and two children in San Francisco, California.
A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a listing website. A [...]
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We love technology and believe it can greatly help real estate agents. One noteworthy example is the use of QR codes for real estate. A QR (Quick Response) Code is a barcode that is readable via a smart phone. The idea is that users scan a barcode using their phone, and are then directed to [...]
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Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring and tweaking. In the meantime, for faster [...]
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Adding video to your agent site also allows you to reach out and connect with more potential clients. While a text-rich website is important from an SEO point of view, adding video to your site enhances the user experience, which is an important factor in the success of any website.
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SEO, or search engine optimization, is important for any website, and this is true for real estate websites as well. Essentially, SEO helps to make sure that your website will be found on the Internet. Optimizing your web site itself, or on-page optimization, is just part of your efforts to build a web presence, but [...]
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Over the years, Google has been fighting against spammers and their spam sites. It was almost like a game, but it was a high-stakes game: Google’s top priority was to only serve relevant, legitimate results to its users.
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If you’re using social media to promote your real estate business, that’s great! Congrats on being sophisticated enough to use a widely available marketing tool that can make a real difference in terms of building your brand and connecting with prospects and clients.
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But what does mobile have to do with real estate? A lot! As a real estate professional, you must assume that a growing number of prospects will have smartphones, and Internet access on the go.
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Real estate videos are hot! They are one of the fastest growing marketing trends for real estate professionals. Perfect for a social media and for an Internet savvy generation, real estate videos provide buyers with a rich experience, they beautifully capture and highlight each listing, and – when included in a single property website – [...]
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Are you using social media? Are you making the most out of it? If you don’t, you might find yourself behind the real estate professionals who do! Social media is a wonderful tool for reaching out to prospects and letting them know about your services and your expertise. It’s also a valuable tool for staying in touch with existing and former clients.
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