The integration of video chat with Facebook and Google+ offers Realtors and real estate firms an exciting new communication tool. Readily accessible from Facebook and Google, video chat is easier to use than Skype, making it an effective way for real estate agents to log face-time with long-distance clients. Email communications and tweets are adequate tools for [...]
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Real estate websites and classified ads can leave first-time home buyers wishing they had a Secret Agent decoder ring so they could decipher the abbreviations and description shortcuts used by real estate agents to save precious space when posting to their local MLS system and creating newspaper and online classified ads for their properties. When house [...]
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Sometimes described as bar codes on steroids, QR codes have become an essential mobile marketing tool that offers real estate agents a cheap, easy and effective way to drive traffic to their real estate sites.
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The popularity of the iPad is on track to close the door on traditional real estate open houses. Since its introduction, iPad sales have soared. An estimated 50 million people now own iPads or their Android tablet computer clones. Their slim size, light weight, portability, internet connectivity and compatibility with mobile technology have made iPads the [...]
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The launch of a new real estate listing network aimed at real estate franchises challenges the supremacy of the real estate industry’s traditional multiple listing services (MLS) and is generating a lot of discussion among U.S. Realtors. Developed by behemoth real estate syndicator ListHub, the new Real Estate Network (REN) will expand property listing syndication [...]
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Most consumers have a love-hate relationship with Twitter. They love the immediacy Twitter affords but are quickly annoyed when someone clogs their feed with spam-like tweets. When used effectively, Twitter can be a powerful communication and brand-building tool for real estate agents. On the flip site, real estate agents that tweet too frequently or fail [...]
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If you are ready to build your professional brand as a leading expert in real estate, one way to do so is through question and answer sites. These sites allow people to freely ask and answer questions on a particular topic. By doing this, you will demonstrate your expertise in your industry and ultimately become [...]
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As the debate about whether brokers should or should not syndicate their listings rages on, I thought it would be a good idea to weigh the Pros and Cons.
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