Adwords and PPC advertising for Real Estate Agents
Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring and tweaking. In the meantime, for faster results, you can use Google Adwords.
What is Google Adwords?
Google Adwords is Google’s Pay-Per-Click (PPC) ad network. PPC is an Internet advertising model, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. For example, if you work in Seattle, you would likely want to base your Adwords campaign on keywords such as “Seattle real estate,” “Seattle homes for sale” etc. If you manage your Adwords campaign well, your ad could appear on the first page of search results, under the “Sponsored Links” tab.
Why Use Google Adwords?
As explained by Google, Countless home buyers use Google to browse for real estate information each month. Google Adwords enable you to reach prospects in your region at all stages of their home search – while they’re looking for properties, checking out locations, and selecting an agent.
Google AdWords can be a very effective tool for sending more traffic to your real estate site. Google AdWords offers a measurable, pay-for-performance solution that enables you to determine your costs and only pay when a prospect clicks on your ad to visit your website. You can continually monitor your campaign to see what’s working and what’s not, and you can modify or halt your campaign at any time.
An important aspect of Adwords for real estate agents is that it enables you to target users by location. This allows you to reach home buyers and sellers specifically within your service area.
Controlling Your Adwords Budget
You should be aware that if you’re not careful, your Adwords budget can easily balloon and get out of control. If you’re just starting out with Adwords, it might be a good idea to pre-pay for your first campaign. This will ensure that you don’t go over your budget.
Converting Adwords Traffic To Leads
A well-managed PPC campaign is likely to increase the traffic to your site, but that traffic will stick around and turn into leads – and possibly clients – only if your site is attractive, rich in information and interactive. The last thing you want it to pay for clicks that end up bouncing off your site. Before starting your PPC campaign, make sure your agent site is as good as it can possibly be.
Nice Video from the UK with more information about google Adwords:
An introduction to Google AdWords
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Filed Under: Real Estate Marketing • Real Estate Websites • SEO • Tutorials
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I just started using adwords about 30 days ago for my site. I am really trying to use highly targeted ads to keep ppc costs in check. I have only got about 20 clicks on my site but my cost per click is only about $1.50 per click where as my competitiors are paying $3 – $5 per click for the same clicks (from the info I can gather) adwords is slow go if you want to set it up properly but in the long run it can be very cost effective for what you are actually getting.
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Bob, It does take time to set it up right and you do need to go in and make tweaks now and them – but the rewards can really be worth it. The trick is to find out how much a click is worth to you. For real estate it can be tricky unless you are really tracking your ROI. We use adwords and find that it really delivers for us.