Archive for August, 2010

Why Twitter?

Why Twitter?

Twitter is a fascinating phenomenon. When it just started, many were wondering, “What’s the appeal?” You’re basically limited to posting VERY short messages (140 characters including spaces is NOT a lot!) and it’s not as rich as Facebook – you can only post text, although there are tools that enable posting richer media such as photos to Twitter.

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How Can People Trust You As Their Agent When They’ve Never Met You?

How Can People Trust You As Their Agent When They’ve Never Met You?

“Trust is a function of two things: character and competence. Character includes your integrity, your motive, your intent with people. Competence includes your capabilities, your skills, your results, your track record. And both are vital.”

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How Agents Can Use SMS Marketing More Effectively

How Agents Can Use SMS Marketing More Effectively

Most CRM systems for the real estate industry now include Bulk SMS functionality and many agents are now using this service quite effectively to keep in touch with their database en masse via bulk text messaging out to their customers’ mobile device.

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How to Protect Your Domain

How to Protect Your Domain

David Airey is a well known graphic designer. In 2007, his Website was hacked and the hackers tried to get ransom money from him in exchange for giving him back control of his Website. He eventually managed to gain control of his domain without paying the hackers, but it must have been quite an ordeal! [...]

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Mobile Web is HOT!

Mobile Web is HOT!

We’ve talked a lot about the importance of having an agent website, but the reality is that just having a website is not enough anymore. You need to have a mobile website, or at the very least make sure your existing site is mobile-friendly. You also need to have an interesting, dynamic, fun website with [...]

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Free Internet Tools for Agents

Free Internet Tools for Agents

People these days expect much more from their Internet experience than they used to expect just a few years ago. These days, a website needs to be fresh, fun, interesting, and – above all – interactive. Here are a few free tools you can use to provide Internet users with what they’re looking for. They will reward you by staying longer on your site, and – hopefully – by referring friends and by becoming your clients.

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Real Inventive Launches new Facebook Page

Real Inventive Launches new Facebook Page

Join our community of real estate professional sharing inventive and innovative ideas across social media. Our goal is to inform our readers about new technology, the latest trends, innovative ways to market your listings and yourself on line as well as offer free tutorials, webinars are more. Got a Real Inventive idea? Share it on our wall or blog about it at RealInventive.com

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Buyers Love Property Websites with Mortgage Tools!

Buyers Love Property Websites with Mortgage Tools!

Mortgage tools are hugely popular with home buyers, because they are useful and interactive. Mortgage tools enable buyers to quickly estimate their total payment and see if a property is within their budget.

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Five Quick Facts About Single Property Websites

Five Quick Facts About Single Property Websites

Sellers love property websites. Sellers love individual property websites because they give them the feeling that the agent has worked really hard to feature their home in the best possible way. Filled with images, rich text, floor plans, neighborhood information and mortgage tools, single property websites have a professional look and convey a strong message [...]

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