In recent years, real estate professionals have had to quickly adjust to major shifts in the way the real estate market behaves. A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.

Sellers know that the real estate market has become a high-tech market, and that effectively marketing their property must include online marketing. When sellers see that an agent is willing to go above and beyond and create a full website for their property, they are always impressed (of course, they don’t know how easy it actually is to set up a single property website!).

Marketing Real Estate
Methods Real Estate Agent Used to Market Home

Single property website providers such as Listing Domains are now allowing agents to create free demo sites as an excellent way to impress potential customers and secure listings. Demo websites allow agents to create a website for prospects prior to getting the listing. Just like a live property website, the demo website can be filled with unlimited photos and documents and can feature music, a voice over, a video and more. Agents can then email prospects a link to the demo site, or demo the site live at the listing presentation. Once an agent gets the listing, they can purchase the property website.

According to the National Association of REALTORS®, in 2009 the Internet was the third most common way for buyers to find an agent. Since Listing Domains property websites stay live for a full year, even after the property has been sold, they become a great way for real estate professionals to showcase their work for previous clients and to establish themselves as savvy realtors who are experts at all aspects of real estate online marketing. This helps them attract future clients who have seen their work, are impressed by it, and want the same for their own home.

Now you can easily post your listings to your Profile on Facebook!

• Automatically Updates: Whenever you add, remove or update a listing, your Facebook app will automatically update as well.
• Publish to your Wall: Publish your new listings to your wall with a click of the mouse. Your Facebook Friends can publish your listings to their wall as well!
• Links to your Website: Each listing will automatically link back to your Listing Domain or Agent Website for more information about the listing.

This is a FREE App for Listing Domains and Real Estate Sites users!

Virtual tours were all the rage a few years ago, and they still work to some extent, but they are gradually being replaced by individual listing websites.

Property websites are a better marketing tool than virtual tours for several reasons. First off, they contain more information about the property including unlimited photos. Secondly, they are easier to find. Virtual tours are directed at buyers who have already seen the property someplace else (on the agent’s site, for example, or in the MLS listings). Virtual tours don’t generate traffic in their own right.

On the other hand, property websites generate their own direct traffic in several ways:

• People who see the sign rider on the physical property’s lawn, then go online to check it out.
• The seller telling their friends and family to go check out their property at the single property site.
• The agent, the seller and their friends and family posting and reposting a link to the property site on various social networks.
• Organic search engine queries for the property’s physical address, where the property site comes up as the first, most relevant search result.

Where Traffic is Coming From
From a total of 3,477,867 website referrals to Listing Domain Websites

One of the most useful features of individual listing websites is the ability to quickly and easily add listings to social networks such as Facebook and Twitter.

Social networking is a new and exciting form of online marketing. It utilizes viral methods of marketing to create a natural buzz around a property. Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale thanks to the wide reach of the Internet.

For example, if an agent has been active on Facebook and has a couple hundred friends there, they can post each single property website to their Facebook profile to let people know about it. A percentage of these people will like what they see and spread the word, either in person to their friends and family, or online, on their own social networks.

Posting single property sites to Facebook is especially easy for Listing Domains clients, since it can be done automatically via a Facebook app that allows agents to add all of their listings to their profile page. Once they add the listings through the app, their Facebook profile will dynamically update as they add, edit or remove properties from their Listing Domains account.

One of the most important questions you can ask a potential buyer who has just finished viewing a home is, “What did you think about this house?”

Buyer feedback is essential. It helps you to know what you’re doing right and what you need to change or improve.

Ideally, you should ask other agents and open house visitors several questions about the house following their visit: their overall impression of the house; what they liked most and what they liked least least about the house; how they feel about the price – is the home well priced, under priced or overpriced; and what would it take for them to make an offer today.

At Listing Domains we are very aware of the importance of getting buyer feedback, but we also know that you don’t always get the opportunity to ask these important questions, especially face to face.

That’s why we have designed our single property websites with a built-in property feedback system. This handy tool enables you to send a feedback request form to agents and to open house visitors, soliciting their feedback about the property.

Don’t forget to take advantage of this free tool: getting buyer feedback is a great way to help you negotiate needed changes with your sellers.