While real estate agents generally report feeling very safe on the job, there have been several reported cases over the last few years where realtors were brutally attacked. When you think about it, being a realtor does put you in potentially hazardous situations. From being alone in an open house, to meeting customers for the [...]
A real estate business is essentially a small business. As a small business owner, there are several things you can do to effectively build your business while keeping yourself from financial debt or from losing yourself in your business and neglecting other areas of your life. Last week we discussed the importance of having a [...]
Building a real estate business is tough these days. We should know! We are in the real estate business too. Competition is fierce – fiercer than it’s ever been it seems, and the number of realtors seems to be growing by the minute. Combined with a prolonged recession, these are tough times for realtors. But [...]
These days, a big chunk of your real estate marketing activities is done online. Savvy agents are using agent websites, single property websites, blogs and social media to market their services and their listings.
An agent website is one of the best tools available to you for establishing yourself as a real estate expert.
Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself as a real estate expert. But you shouldn’t neglect email – it’s still an important communication tool for most people and can definitely help you market your real estate business.
Is now finally the time to buy a house? In many ways, and in many local markets, the answer seems to be a resounding yes. Home values in many markets have plummeted back to 2003 levels, fixed mortgage rates are near record lows, and the much anticipated economic recovery seems to be underway. While now [...]
Staging your home prior to showing it increases the likelihood of a sale, even in a buyers’ market. It reduces the time the home spends on the market, helps to justify the asking price and it can also prepare you to the move, because a big part of home staging is organizing and decluttering. Whether [...]
In the insanely competitive real estate space, landing a client once isn’t enough: you want to stay top of mind with that client even after you have finished working for them, so that they can return to you with their future real estate needs, and – just as important – refer their friends, neighbors and [...]
