• Tips for Maximizing Website SEO Under Google Search Changes

    Recently implemented changes and updates to Google’s search algorithms mean real estate agents will need to tweak their real estate websites if they want to maintain their current search rankings. Agents that fail to adjust and re-maximize search engine optimization (SEO) of their real estate sites to accommodate Google’s new search parameters will see themselves [...]

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  • Technopalooza Highlights Must-Have Real Estate Tech Tools

    The ever-escalating proliferation of real estate technology threatens to drown real estate agents and brokers in a sea of must-have real estate tech tools. There are scores of special tools and hundreds of apps for real estate sites, Facebook, Twitter, LinkedIn, AdWords, mobile websites, and on and on. There are even applications designed to help [...]

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  • Listing Domains Drive Customer Traffic to Real Estate Websites

    Listing domains are one of the hottest tools in the real estate agent’s tool bag. Creating an individual property website for each of your property listings is not only an important search engine optimization (SEO) tool for driving traffic (and potential home buyers) to your real estate website, but an effective marketing tool for attracting [...]

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  • More Tips on Adjusting Facebook Business Pages to Timeline

    Facebook’s move to its new timeline format requires a little getting used to, but Timeline’s visual emphasis actually works to the advantage of real estate professionals. Adding property listing photos to your Facebook updates and featuring Virtuet videos of new listings on your Facebook business page will enhance the attractiveness and professional appearance of your [...]

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  • Tips for Adjusting to Facebook’s New Timeline Format

    Recently, we’ve been talking about how to maximize the effectiveness of your Facebook business page; however, a new priority has taken precedence over any other adjustments you are making to your Facebook business page. It is now critical that real estate agents create a cover for their Facebook business page as soon as possible. To [...]

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Google Search Changes Necessitate Real Estate Website Tweaks

Google Search Changes Necessitate Real Estate Website Tweaks

High search engine placement is the key to driving client traffic to your real estate website, and search engine optimization (SEO) is the key to
Apr 16, 2012 | 1 comment | View Post
More Facebook Tips for Real Estate Agents

More Facebook Tips for Real Estate Agents

As we noted in our previous post, heavy user volume and the potential for viral sharing make Facebook an extremely useful marketing tool that can be
Apr 12, 2012 | 0 comments | View Post
Facebook Tips for Real Estate Agents

Facebook Tips for Real Estate Agents

eferrals from satisfied clients have long been a major avenue for new business for those in the real estate business. But the number of personal
Apr 03, 2012 | 0 comments | View Post
How Sellers Benefit from Web-Savvy Real Estate Agents

How Sellers Benefit from Web-Savvy Real Estate Agents

Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from
Mar 30, 2012 | 0 comments | View Post
  • Real Estate Marketing

  • Listing Domains Drive Customer Traffic to Real Estate Websites

    Listing Domains Drive Customer Traffic to Real Estate Websites

    Listing domains are one of the hottest tools in the real estate agent’s tool bag. Creating an individual property website for each of your property listings is not only an important search engine optimization (SEO) tool for driving traffic (and potential home buyers) to your real estate website, but an effective marketing tool for attracting [...]

    Share on Facebook

    May 14, 2012 | 0 comments | View Post

  • How Sellers Benefit from Web-Savvy Real Estate Agents

    How Sellers Benefit from Web-Savvy Real Estate Agents

    Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartphones and tablet computers, particularly in combination with the rocketing growth [...]

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    Mar 30, 2012 | 0 comments | View Post

  • Why Buyers, Sellers Should Choose Web-Savvy Realtor

    Why Buyers, Sellers Should Choose Web-Savvy Realtor

    Nearly 90% of all home buyers and nearly 95% of buyers between the ages of 25 and 44, the age at which people are most likely to purchase a home, search for homes on the internet. With Americans spending an estimated 2 to 5 hours a day online, home buyers are most likely to discover [...]

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    Mar 28, 2012 | 0 comments | View Post

  • Tech Tools Every Real Estate Agent Should Be Using

    Tech Tools Every Real Estate Agent Should Be Using

    The personal touch is still an important component in attracting clients and closing real estate sales, but technology use is quickly replacing charisma as a Realtor’s most important attribute in attracting home selling and home buying clients. According to statistics compiled by the National Association of Realtors, in 2011 87% of home sellers and buyers [...]

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    Mar 26, 2012 | 1 comment | View Post

  • How Realtors Can Use Pinterest to Attract Website Traffic

    How Realtors Can Use Pinterest to Attract Website Traffic

    It’s new; it’s fun; and it’s sizzling hot! Launched last March, it took Pinterest just 10 months to hit one million monthly visitors; achieving that mark of popularity faster than any stand-alone website in internet history. The web’s newest social media network, Pinterest is a visual bulletin board that allows users to “pin” captioned images and videos [...]

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    Mar 23, 2012 | 0 comments | View Post

  • Get Social

  • More Tips on Adjusting Facebook Business Pages to Timeline

    More Tips on Adjusting Facebook Business Pages to Timeline

    Facebook’s move to its new timeline format requires a little getting used to, but Timeline’s visual emphasis actually works to the advantage of real estate professionals. Adding property listing photos to your Facebook updates and featuring Virtuet videos of new listings on your Facebook business page will enhance the attractiveness and professional appearance of your [...]

    Share on Facebook

    Apr 24, 2012 | 0 comments | View Post

  • Tips for Adjusting to Facebook’s New Timeline Format

    Tips for Adjusting to Facebook’s New Timeline Format

    Recently, we’ve been talking about how to maximize the effectiveness of your Facebook business page; however, a new priority has taken precedence over any other adjustments you are making to your Facebook business page. It is now critical that real estate agents create a cover for their Facebook business page as soon as possible. To [...]

    Share on Facebook

    Apr 19, 2012 | 1 comment | View Post

  • More Facebook Tips for Real Estate Agents

    More Facebook Tips for Real Estate Agents

    As we noted in our previous post, heavy user volume and the potential for viral sharing make Facebook an extremely useful marketing tool that can be an asset in growing your real estate business. But to keep from annoying Facebook followers and alienating potential future clients, it is important to follow Facebook best practices. Today we [...]

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    Apr 12, 2012 | 0 comments | View Post

  • Facebook Tips for Real Estate Agents

    Facebook Tips for Real Estate Agents

    eferrals from satisfied clients have long been a major avenue for new business for those in the real estate business. But the number of personal referrals an agent could reasonably expect to receive from even the most satisfied client has always been limited. At most, the average home buyer or seller might be expected to share his experience and recommend his Realtor to a handful of friends and neighbors. Facebook has drastically changed the potential impact of personal referrals on real estate professionals.

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    Apr 03, 2012 | 0 comments | View Post

  • How Sellers Benefit from Web-Savvy Real Estate Agents

    How Sellers Benefit from Web-Savvy Real Estate Agents

    Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartphones and tablet computers, particularly in combination with the rocketing growth [...]

    Share on Facebook

    Mar 30, 2012 | 0 comments | View Post

  • Real Estate Tech

  • Technopalooza Highlights Must-Have Real Estate Tech Tools

    Technopalooza Highlights Must-Have Real Estate Tech Tools

    The ever-escalating proliferation of real estate technology threatens to drown real estate agents and brokers in a sea of must-have real estate tech tools. There are scores of special tools and hundreds of apps for real estate sites, Facebook, Twitter, LinkedIn, AdWords, mobile websites, and on and on. There are even applications designed to help [...]

    Share on Facebook

    May 15, 2012 | 0 comments | View Post

  • Survey Reveals Real Estate Agents’ Favorite Tech Tools

    Survey Reveals Real Estate Agents’ Favorite Tech Tools

    Real estate agents overwhelmingly chose the iPad presentation app as their favorite new marketing tool in a recent Imprev survey. Asked to choose their five favorite from a list of 25 real estate marketing products, three out of four real estate professionals placed presentation apps for iPads at the top of their list of must-have [...]

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    Apr 26, 2012 | 0 comments | View Post

  • How Sellers Benefit from Web-Savvy Real Estate Agents

    How Sellers Benefit from Web-Savvy Real Estate Agents

    Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartphones and tablet computers, particularly in combination with the rocketing growth [...]

    Share on Facebook

    Mar 30, 2012 | 0 comments | View Post

  • Tech Tools Every Real Estate Agent Should Be Using

    Tech Tools Every Real Estate Agent Should Be Using

    The personal touch is still an important component in attracting clients and closing real estate sales, but technology use is quickly replacing charisma as a Realtor’s most important attribute in attracting home selling and home buying clients. According to statistics compiled by the National Association of Realtors, in 2011 87% of home sellers and buyers [...]

    Share on Facebook

    Mar 26, 2012 | 1 comment | View Post

  • Top-Earning Agents Spend More on Real Estate Technology Tools

    Top-Earning Agents Spend More on Real Estate Technology Tools

    There appears to be a direct relationship between earnings and the amount of time and money Realtors spend on updating their real estate sites and social media accounts.

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    Mar 19, 2012 | 0 comments | View Post

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