Tips for Maximizing Website SEO Under Google Search Changes
Technopalooza Highlights Must-Have Real Estate Tech Tools
Listing Domains Drive Customer Traffic to Real Estate Websites
More Tips on Adjusting Facebook Business Pages to Timeline
Tips for Adjusting to Facebook’s New Timeline Format
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Listing domains are one of the hottest tools in the real estate agent’s tool bag. Creating an individual property website for each of your property listings is not only an important search engine optimization (SEO) tool for driving traffic (and potential home buyers) to your real estate website, but an effective marketing tool for attracting [...]
Share on FacebookMay 14, 2012 | 0 comments | View Post
Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartphones and tablet computers, particularly in combination with the rocketing growth [...]
Share on FacebookMar 30, 2012 | 0 comments | View Post
Nearly 90% of all home buyers and nearly 95% of buyers between the ages of 25 and 44, the age at which people are most likely to purchase a home, search for homes on the internet. With Americans spending an estimated 2 to 5 hours a day online, home buyers are most likely to discover [...]
Share on FacebookMar 28, 2012 | 0 comments | View Post
The personal touch is still an important component in attracting clients and closing real estate sales, but technology use is quickly replacing charisma as a Realtor’s most important attribute in attracting home selling and home buying clients. According to statistics compiled by the National Association of Realtors, in 2011 87% of home sellers and buyers [...]
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It’s new; it’s fun; and it’s sizzling hot! Launched last March, it took Pinterest just 10 months to hit one million monthly visitors; achieving that mark of popularity faster than any stand-alone website in internet history. The web’s newest social media network, Pinterest is a visual bulletin board that allows users to “pin” captioned images and videos [...]
Share on FacebookMar 23, 2012 | 0 comments | View Post
Facebook’s move to its new timeline format requires a little getting used to, but Timeline’s visual emphasis actually works to the advantage of real estate professionals. Adding property listing photos to your Facebook updates and featuring Virtuet videos of new listings on your Facebook business page will enhance the attractiveness and professional appearance of your [...]
Share on FacebookApr 24, 2012 | 0 comments | View Post
Recently, we’ve been talking about how to maximize the effectiveness of your Facebook business page; however, a new priority has taken precedence over any other adjustments you are making to your Facebook business page. It is now critical that real estate agents create a cover for their Facebook business page as soon as possible. To [...]
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As we noted in our previous post, heavy user volume and the potential for viral sharing make Facebook an extremely useful marketing tool that can be an asset in growing your real estate business. But to keep from annoying Facebook followers and alienating potential future clients, it is important to follow Facebook best practices. Today we [...]
Share on FacebookApr 12, 2012 | 0 comments | View Post
eferrals from satisfied clients have long been a major avenue for new business for those in the real estate business. But the number of personal referrals an agent could reasonably expect to receive from even the most satisfied client has always been limited. At most, the average home buyer or seller might be expected to share his experience and recommend his Realtor to a handful of friends and neighbors. Facebook has drastically changed the potential impact of personal referrals on real estate professionals.
Share on FacebookApr 03, 2012 | 0 comments | View Post
Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartphones and tablet computers, particularly in combination with the rocketing growth [...]
Share on FacebookMar 30, 2012 | 0 comments | View Post
The ever-escalating proliferation of real estate technology threatens to drown real estate agents and brokers in a sea of must-have real estate tech tools. There are scores of special tools and hundreds of apps for real estate sites, Facebook, Twitter, LinkedIn, AdWords, mobile websites, and on and on. There are even applications designed to help [...]
Share on FacebookMay 15, 2012 | 0 comments | View Post
Real estate agents overwhelmingly chose the iPad presentation app as their favorite new marketing tool in a recent Imprev survey. Asked to choose their five favorite from a list of 25 real estate marketing products, three out of four real estate professionals placed presentation apps for iPads at the top of their list of must-have [...]
Share on FacebookApr 26, 2012 | 0 comments | View Post
Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartphones and tablet computers, particularly in combination with the rocketing growth [...]
Share on FacebookMar 30, 2012 | 0 comments | View Post
The personal touch is still an important component in attracting clients and closing real estate sales, but technology use is quickly replacing charisma as a Realtor’s most important attribute in attracting home selling and home buying clients. According to statistics compiled by the National Association of Realtors, in 2011 87% of home sellers and buyers [...]
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There appears to be a direct relationship between earnings and the amount of time and money Realtors spend on updating their real estate sites and social media accounts.
Share on FacebookMar 19, 2012 | 0 comments | View Post
